Today, as with most other days, my inbox has a bunch of forwarded emails, jokes, pictures and spam along with the legitimate stuff.  Amongst these were a couple of emails on the same subject – the East Anglian Ambulance Service’s In Case of Emergency (ICE) campaign.  In light of Thursday’s events in London and considering the distress of those who are waiting to hear from missing family members, I thought it deserved a wider audience.

“The idea is that you store the word ” I C E ” in your mobile phone address book, and against it enter the number of the person you would want to be contacted “In Case of Emergency”.  In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It’s so simple that everyone can do it. Please do.  Please will you also email this to everybody in your address book, it won’t take too many ‘forwards’ before everybody will know about this. It really could save your life, or put a loved one’s mind at rest. For more than one contact name ICE1, ICE2, ICE3 etc.”

You can read more on the campaign at the following links:

“A Cambridge-based paramedic has launched a national campaign with Vodafone to encourage people to store emergency contact details in their mobile phones.” – East Anglian Ambulance NHS Trust

“Eight out of ten people aren’t carrying information that would help if they were involved in an accident. Storing next-of-kin details in your mobile phone can assist the emergency services if you’re unable to tell them who to contact.” – ICE sponsor Vodafone

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